Dogs Only Boutique

Brief

Self initiated logo for a dog store called "Dogs Only Boutique". 

Concept

Created an upscale brand for dog toys, making it look both modern and chic. I started out with the black and white drawing of a dachshund using negative space and line. When creating the logo I wanted to keep the negative space with the hind leg so placing the "O" was strategic. Thick and thin contrasting lines gives the logo a nice balance with an eye catching pop of color. 

 

 

Process Work