The Show Wine Shipper

Brief

The Show Chardonnay and Pinot Noir wine labels needed updated shipper designs to go along with their new labels. These two layouts were approved by the brand manager at Trinchero Family Estates and are now put into production.

Concept

As an intern at Trinchero they allowed me free range on how I wanted to design the layout for the updated 'The Show' shipper. I based the design off their newest labels and color scheme. The Show label has a western feel to it, so I thought that creating a rough cut line would accentuate the overall look. Being able to work on a project of this scale, I was able to see the process start to finish. Working with print constraints and building a proper mechanical were very valuable lessons.